For brands
Put paid spend behind the creator videos that already sell.
Relay is for United States brands selling on TikTok Shop and running TikTok or Meta ads with creator content.
Outcomes
- See attributed GMV per creator video, not just views.
- Rank content by sales signal before spending on it.
- Keep usage rights status beside every asset your media team touches.
- View existing TikTok and Meta campaign spend and ROAS next to the creator content it uses.
- Give creators a clear, minimal sign-in instead of spreadsheets and DMs.
What you connect
- TikTok Shop seller account (shop, product, order, finance at read scope).
- TikTok Ads account (ad account, reporting and ad management at read scope).
- Meta Ads account (ads_read).
- Euka, optional, via an API key you issue and can revoke.
What Relay reads
- Creator content performance: views, engagement, attributed GMV.
- Campaign metrics: spend, impressions, conversions, ROAS.
- Product and order data needed to attribute sales to content.
- Connection health: token validity, last sync, permission status.
What Relay never does
- Never creates, edits, pauses or launches ads. Ad accounts are read-only.
- Never posts to TikTok or Meta on your or a creator's behalf.
- Never stores your platform passwords. OAuth only.
- Never sells or shares your data with other brands.
- Never keeps provider data after you disconnect: deleted within 30 days.
Join the pilot.
Pricing is agreed per brand. Email us with your shop and ad accounts and we will set up your workspace.